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Last year was focused on consumer control, artificial intelligence and excitement in virtual reality. In 2017, experts predict a shifting landscape.
The Next Big Innovation: Entrepreneurs/innovators are creating the next big ideas at accelerated rates, which raise expectations for everyday business, too.
Life Sustainable: This year will see increased shared responsibility for companies to invest in sustainable practices. Businesses should also inform employees and customers of ongoing efforts.
Privacy/Security: Privacy policies are no longer only a legal necessity. With web hacks and threats to privacy, customers want evidence they’re protected and reassurance that businesses will resolve any issues.