Influencer marketing is another buzzword heard within the sphere of the marketing industry, but it’s one with legs. Adding influencer marketing to clients’ marketing strategies can reap many tangible and intangible benefits.
• First, it’s important to find the right influencer. The right, like-minded person can help extend your reach where your business or brand can’t.
• B2B influencers are on the rise and it’s important to start thinking about this strategy and identifying the most influential B2B influencers.
• Marketing budgets are not what they used to be and it’s important to have a pricing structure in place before the meeting.
Natalie Ghidotti, Ghidotti Communications