Thought leadership today speaks to how the realm of public relations and marketing is responding to changing consumer trends; however, it is not a new concept. Fundamentally, thought leadership is about being customer-centric and addressing market and industry challenges.
It’s not enough to sell a product or service anymore. In order for companies to be effective thought leaders and appeal to consumers, they have to embody a brand that delivers value to target demographics and stakeholders. Companies can do this through problem-solving and storytelling that is inclusive, authentic and relatable. It all begins with one critical skill: listening.
– Pam Jones, Culturally Connected Communications