Visit Rogers, Walmart AMP announce lengthy agreement

Visit Rogers and the Walmart Arkansas Music Pavilion (AMP) announced a 10-year, $1 million marketing partnership in late May that will support the outdoor amphitheater’s operations and upcoming $13.9 million expansion project.

Visit Rogers, a division of the Rogers-Lowell Area Chamber of Commerce, will be the venue’s only destination marketing organization and will also produce content on the Walmart AMP website to help music and entertainment fans plan visits to the pavilion.

The expansion project, scheduled for completion before the start of next year’s Cox Concert Series, will increase capacity at the outdoor venue by 1,000.

– Zach Parker, Ghidotti