As women’s issues come to the forefront with the #MeToo movement and a renewed focus on the gender pay gap, it should be no surprise that some of most successful PR campaigns of the past 20 years were aimed at empowering women.
public relations
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The communications landscape changes constantly with new innovations and techniques, and in 2018 companies must be prepared to keep up with the latest trends.
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I’m a huge proponent of working with social media influencers. I believe that is where brands can get the most bang for their buck, especially with millennials.
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It’s quite the buzz word around the world, but does influencer marketing work? If done right, it certainly can, but if done wrong, it’ll see you burning through cash with little to no return.
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United Airlines is under fire for refusing to let young girls board wearing leggings, and forcibly removing a passenger unwilling to be bumped because the flight was overbooked. A company creates its image and solidifies its reputation with every statement it makes — verbal or otherwise. That is why communications strategists should be an integral part of the leadership team.
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We’ve all been there: waiting for someone to respond before you can proceed with a task. But as a somewhat reserved young professional, I’m not always comfortable sending multiple emails if I need something.
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Last week, I sadly downloaded my Vines to my desktop. If I hadn’t, some of my favorite memories captured from college, concerts and travels would have been lost forever. The social media channel that featured six-second videos officially suspended its curation January 18. Vine is now officially Vine Camera.
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Visual content is invaluable to draw attention to social posts, blogs and eNewsletters. But not everyone has access to a graphic designer or knows how to use Adobe.
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Want to grow your Instagram followers and engagement? Hand the keys over and host an Instagram takeover.