Want to grow your Instagram followers and engagement? Hand the keys over and host an Instagram takeover.
A takeover involves guests temporarily and consensually “hijacking” another brand’s Instagram. Artist The Weeknd took over designer Alexander Wang’s. Photographers take over the Smithsonian’s. This move isn’t just for lifestyle brands – celebrities, events, non-profits and even cities have all gotten on board.
Takeovers allow brands and influencers to grow each party’s audience and engagement, promote an idea and foster authenticity. To host your own, define what you want to achieve, choose the right host and measure your objectives after the takeover ends.