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When marketing a business, tomorrow’s “next big thing” can quickly become yesterday’s old news. To keep a leg up on the competition, businesses need to do more than capitalize on the latest trends and promotional ideas. They need something lasting: A good reputation.
Reputations aren’t built overnight or created in a conference room. They are developed by providing quality products and services and by treating consumers fairly. Good reputations pay off through word-of-mouth, customer loyalty and positive online reviews. Often, not even the most clever advertising gimmick can make up for the way a business treats a customer.
– Janet Robb, BBB of Arkansas