Social Media

One of the most challenging things to figure out when it comes to forming a social media plan is how often to post. However, the answer isn’t cut and dry; there are a number of factors to consider before ultimately deciding on a schedule.

Instagram wants to make it easier to support the greater good. Facebook recently announced Instagram Stories, which will include a sticker that allows users to donate and fundraise on behalf of their favorite nonprofits.

If you could launch one content stream in 2019 given your limited time, resources and ideas, opt for a YouTube channel over a written blog. Video offers a chance to see and hear the benefits of a product or service, allows viewers to multitask while learning and is innately shareable.

People have always come to Facebook to connect with friends around day-to-day life, and celebrate important moments, like birthdays. As such, on May 9, Facebook launched Birthday Stories globally.

Chances are you’ve already implemented social media into your marketing strategy in some capacity. If you haven’t, or if you aren’t pleased with the results thus far, follow these tips to get on track:

It’s already easy to shop for items discovered on Instagram. But recently, Instagram announced a feature it is testing that allows customers to pay for and manage orders directly within the social platform.

“Foodstagramming” is a mealtime ritual. Are you encouraging this practice? Generating social media content is a challenge, but when a guest shares a photo of your food, they do the work for you. Not only will you get content to re-share, that guest is sharing it to an audience you might not have reached otherwise.

In an era of social media obsession, LinkedIn seems forgotten in the wave of Instagram, Twitter and Facebook at times. However, the networking website can be a savvy resource for job seekers and professionals.

As businesses continue to see the importance of connecting with their customers through social media, the photography used on those platforms takes on even greater significance.

When it comes to honesty on social media, consumers expect it more from businesses than they do politicians – or even their family.

Scrolling through filtered feeds of perfect Instagram posts can cause anxiety. For hyper-connected millennials, the struggle is real – trying to maintain the illusion of an “Insta-perfect” personal brand, fueled by comparisons to other highly curated feeds.

Now more than ever, digital marketing is changing the way we communicate. Social media helps brands connect with target audiences with the click of a button.

Known as the “cooler” social media platform, Instagram gives people what they desire at their core when it comes to social media – a place to engage and connect through images and videos, without having to be buried in all the “Facebook craziness.”

The recent changes on Instagram make it harder for marketers to engage their audiences. Rather than listed chronologically, posts are now based on the number of likes, comments, views, shares, saves and direct messages. High engagement signals to Instagram that the content is what people want to see.

As Instagram continues to grow, improving efficiency for brands who utilize its tools, your business could be using these strategies to reach your target audiences:

Twitter and Bloomberg have recently partnered together to create a service that will stream news produced solely for Twitter.

Facebook recently announced its feature designed to help mobile users find free accessible Wi-Fi networks. “Find Wi-Fi” will be available for users worldwide on iOS and Android devices.

You finally got a great shot and have it flawlessly edited, but wait … what do you write for a caption? This seems simple, but a strategic and well-crafted caption can add value and drive engagement to your post.

As marketers continue to champion social media as viable brand boosters and engagement platforms, it’s important to know how generations interact with each channel and at what level.

The rise of ‘instafrauds’, Instagram users that use bots to boost their followers, is becoming an increased area of concern for the integrity of organically established influencers.

First, it was Boeing’s Air Force One program. Then, Lockheed’s F-35 program, when the company’s valuation fell by nearly $4 billion– after a single tweet.