Instagram wants to make it easier to support the greater good. Facebook recently announced Instagram Stories, which will include a sticker that allows users to donate and fundraise on behalf of their favorite nonprofits.
Followers will be able to donate directly from the sticker once the story goes live, and according to Instagram, all proceeds will go directly to the specific charity of choice. Nonprofits will be able to check donation amounts straight from the app with a simple swipe up.
Looking for charities to support? Instagram also offers a way to search nonprofits by clicking on a donation sticker.
– Sandra McGrew, Ghidotti