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Every entrepreneur’s worst nightmare is to spend months or years working on a product only to have it launch to crickets.
That’s why Kickstarter, with its community of 11 million backers and constant flow of journalists looking for their next story, has become the de facto solution for launching new consumer products.
Instead of accepting a nosedive in sales after their Kickstarter campaign ends, crowdfunded entrepreneurs are turning to new platforms to extend their Kickstarter momentum. IndieGoGo’s InDemand lets the pre-sales continue rolling in, while Amazon’s Launchpad lists Kickstarted products that can reach your doorstep in just two days.
– Thomas Schroder, Krowdfund.com