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Utilizing Sports and Twitter for Your Brand


Recently, Adweek named Twitter “Hottest in Sports,” stating “‘Sports Twitter’ is a veritable cultural phenomenon, virtually encompassing the most popular sports water cooler the world has ever seen.”

How can you include your brand in the sports dialogue? Here are a few creative tactics to get involved.

• Mimic the trends: The March Madness bracket is iconic. Can you incorporate your products or culture into something similar?

• Stay updated: Who could forget Oreo’s iconic tweet during the 2013 Super Bowl power outage?

• Keep it local: Tweet encouragement at community teams and favorites. A retweet or favorite could gain you huge exposure.

– Natalie Ghidotti, Ghidotti Communications

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