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Recently, Adweek named Twitter “Hottest in Sports,” stating “‘Sports Twitter’ is a veritable cultural phenomenon, virtually encompassing the most popular sports water cooler the world has ever seen.”
How can you include your brand in the sports dialogue? Here are a few creative tactics to get involved.
• Mimic the trends: The March Madness bracket is iconic. Can you incorporate your products or culture into something similar?
• Stay updated: Who could forget Oreo’s iconic tweet during the 2013 Super Bowl power outage?
• Keep it local: Tweet encouragement at community teams and favorites. A retweet or favorite could gain you huge exposure.
– Natalie Ghidotti, Ghidotti Communications