Small business marketing presents unique challenges. Budgets and resources are typically smaller but don’t have to be barriers for effective marketing. Here are some tactics to promote your name while growing your customer base:
Social Media: Vital in today’s digital world – it’s the best tool for communicating directly with customers, presenting your brand and reaching large audiences with boosted content.
Community Involvement: Engagement in local activities provide platforms for promoting your business, networking with fellow entrepreneurs and building customer connections.
Added Value: What can you give customers your competitors aren’t? Loyalty programs, personalization options, educational content? Go above and beyond.
– Natalie Ghidotti, Ghidotti Communications