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When it comes to community engagement, it seems the only options brands have are volunteering or donating funds. McDonald’s of Central Arkansas is working the middle ground as Springfest premier sponsor.
Merging a large brand name with face-to-face interaction allows one to introduce themselves to individual consumers. They’re able to put a face to the brand and live out its values.
As a sponsor, brands have the opportunity to incorporate its logo on the stage, flyers and more. To actively engage with the Central Arkansas community, McDonald’s will host a selfie station, giveaway booth and smoothie sampling truck.
– Maeghen Carter, Ghidotti Communications