Focusing on the company culture of your business has benefits both in and out of the office, if done correctly.
Public Relations
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PR and SEO go hand-in-hand – or they should. Optimized, quality content? Links? Keywords? Branding? All are essential to both …
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Small business marketing presents unique challenges. Budgets and resources are typically smaller but don’t have to be barriers for effective …
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When marketing a business, tomorrow’s “next big thing” can quickly become yesterday’s old news. To keep a leg up on …
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It’s quite the buzz word around the world, but does influencer marketing work? If done right, it certainly can, but …
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Sean Spicer, United and Pepsi. What do they all have in common? Apologies. Here’s what businesses should recognize while preparing …
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United Airlines is under fire for refusing to let young girls board wearing leggings, and forcibly removing a passenger unwilling …
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Pepsi’s major ad flop featuring Kendall Jenner seemingly creating peace among protesters and police by handing an officer a Pepsi …
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Recently, Adweek named Twitter “Hottest in Sports,” stating “‘Sports Twitter’ is a veritable cultural phenomenon, virtually encompassing the most popular …
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BusinessPublic Relations
Snapchat, Instagram and Influencers: How to Know What’s Best for Your Brand
In the ever-changing digital world, it’s hard to know which platforms you should use to elevate your brand.
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Dwight L. Moody said, “If I take care of my character, my reputation will take care of me.” While he …
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We’ve all been there: waiting for someone to respond before you can proceed with a task. But as a somewhat …
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The Ghidotti Communications team recently trekked (drove) into the wilderness (a cabin in Branson, Mo.,) for its first company retreat! …
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In all industries, your reputation is a major influencer when it comes to personal growth and business development. It’s my …
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Last week, I sadly downloaded my Vines to my desktop. If I hadn’t, some of my favorite memories captured from …
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Data is a crucial aspect of both the business and communications worlds. It goes beyond proving the worth of your …
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The Ghidotti team is ready to take on 2017. Maybe it’s a byproduct of our industry, but we’re always looking …
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As 2016 winds down, we’re all busy coming up with client gifts and clever holiday cards, but we can’t forget …
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Unlike Joan Jett, a fundraiser must give a damn about their reputation.
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When managing a crisis, the first thing you need is a solid writer. They must be able to impart empathy, …
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Last weekend I traveled to Indianapolis, Ind., for the annual Public Relations Society of America International Conference (PRSAICON.) And, when …
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“Communication is key?” I disagree. “Listening is key” is more accurate. Communication can be meaningless if you are not truly …
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Visual content is invaluable to draw attention to social posts, blogs and eNewsletters. But not everyone has access to a …
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We’ve all heard the famous Robert Frost poem “The Road Not Taken.” Taking the road less traveled applies to life …
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“Go the extra mile.” It’s a phrase we hear often and that plays into every aspect of our lives from …
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Want to grow your Instagram followers and engagement? Hand the keys over and host an Instagram takeover.
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Ryan Lochte and his Olympic antics have been a great PR case study.
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One of the best things you can do for your brand is to actively volunteer in your community. Regular community …
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Content creation and strategy is no longer optional, but rather a necessity in marketing. The future of public relations lies …
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1. Brand Management: Brand and company reputation drive sales in today’s market, and PR professionals are in the perfect position …